1. Affiliate marketing is a business model that lets people (affiliates) earn the right to promote somebody else products and services.
A) True
B) False
C)
D)
2. CPM stands for ______
A) cost per thousand
B) cost per many thousand
C) cost per money
D) Both A & B
3. Paid advertising based on a per-click model is called __.
A) Sponsored search-engine advertising
B) ICT indicators
C) Source advertising
D) Search Engine Optimization
4. OLX and Quikr is an example of _________digital business model.
A) P2P
B) B2B
C) C2C
D) Both A & B
5. _____ is an element of online PR that involves regularly updated posts about company activities in a format similar to online services such as Blogger and Wordpress.
A) Link building
B) Reputation management
C) Blogging
D) None of the above.